Why Design Matters?

Design is Leverage

  • Labor — We can turn a single input (idea, message, etc.) into multiple outputs.
  • Time — It can be accessed anytime or has extended its accessibility.
  • Value — By producing a video of an idea, it can be rewatched, thus we have multiplied its value.
  • Reach — Our single effort can reach multiple people.

Design Optimize User Experience

Functional needs

Emotional needs

Designers are Writers of Visual Communication

Art vs Design

A Simple Framework for Design



Design Principles


Target Market



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